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A Life in Construction
Do you live and breathe construction? A Life in Construction is unlike any other podcast in the industry. Host John Manning interviews Contractors, Architects, Engineers, etc. about what is happening in the commercial construction industry. Throughout the entire supply chain, topics such as labor shortages, freight, new health and safety standards and much more will be discussed. Join us while we talk about what is really happening out there!
A Life in Construction
Product Innovation
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Season 2
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Episode 8
Your host John Manning is joined by Angela Echols and Randy Siegmann to interview Heather Gifford, Product Manager and newest addition to the WBA marketing team. They talk about product innovation, and how new ideas must align with the market. The topic builds from Heather's 20 years in product management across several industries and her experience with pricing, market research and product launches.
This was recorded following an FTA training with Glenrock in Elmhurst, IL